GENIES & GEMS

A match-3 mobile game, created for casual gamers, developed and published by Jam City (f.k.a. SGN)

ROLE:

As the senior game artist / UI artist (and the sole artist half of the time), I designed and created UI Banners, buttons, badges, dialogues, layouts, concept and in-game art for saga game maps, level backgrounds, social media content, app icons, splash screens, and game pieces. The team had no designated UX designer, so I worked alongside Game Designers to design all wireframes, flows, and layouts for new events and features.

BACKGROUND:

Genies & Gems is an original game from Jam City. The game officially launched in February 2016. Genies & Gems was successful upon launch, is one of Jam City’s top grossing games, and continues to be a live ops game to this day.

I joined the Genies & Gems team at Jam City in 2016 after Sugar Smash: The Book of Life was sunsetted. Due to reorganization of talent among multiple projects, I was the sole artist for the game for half my time there.

KEY OBJECTIVES:

Increase DAU, player retention, revenue, and new players, all while making visually appealing art for players to look at.

SPECIAL EVENT: DESERT DASH